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The new Chanel boutique in Miami is modern and edgier, as Miami owns a more youthful arty clientele. Peter Marino built a complete new building for this exceptional Chanel boutique. With more than 200 Chanel stores on his creation list, Peter Marino celebrates Miami, the American art Capital with this new boutique. It is a massive two story cube with white stucco facade and large clear cubic windows with a large volume inside inviting guests to an art gallery store. Hublot, Louis Vuitton, and Dior all feature among Peter Marino’s illustrious clients, but it’s his long-time partnership with Chanel that shapes much of his extensive fashion-oriented portfolio. (The architect has more than 200 Chanel projects under his belt.) The Architecture of Chanel, Marino’s oversized, richly illustrated new book with Phaidon, highlights 16 of the buildings born out of this alliance, from New York to Tokyo.
Chanel opens new store at Miami Design District in Miami, as it plans expansion in the U.S.
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Growing up surrounded by forests, the fashion designer drew inspiration from her unique sensory history and incorporated the essence of over 20 into the iconic fragrance. Devlin’s multi-sensorial artwork, therefore, illuminates chanel’s decade-old perfume imbued with sensory history. Once a sleepy enclave of showrooms, the Miami Design District has undergone a major transformation, re-configuring streets and interior courtyards to form one of Miami's most beautiful and upscale shopping destinations—and one that becomes even more abuzz every Miami Art Week. With a focus on design, there's lots of eye candy here, from sculpture-filled plazas to striking architecture, to luxury brands wooing shoppers with glitzy interiors—all just a stone's throw from equally colorful Wynwood. But the DD is also now one of the city's best dining destinations, with a high concentration of newly-minted Michelin starred restaurants (in addition to being ground zero for local chef Michael Schwartz’s flagship). Here are our picks for the best things to do and eat in Miami's Design District.
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Marino said they used new sisals made out of resins on the floors, rather than traditional wool carpets. The entire decor is black and white, Chanel’s signature colors. “It’s tongue in cheek and really an homage to Coco Chanel’s upbringing. With all those nuns wearing black and white, this store is 100 percent black and white,” he said, referring to how the designer grew up in an abbey. Watches and fine jewelry are housed on sleek shelves and within embedded niches. Artist Es Devlin wanted guests to engage in all their senses when she designed “Five Echoes,” the public installation commissioned by Chanel to honor the 100th anniversary of the house’s iconic No. 5 fragrance.
Chanel Reveals Its New Miami Design District Boutique
Dacra and partner LVMH affiliate L Catterton Real Estate, each own 38.75 percent of the Design District, with Brookfield Property Partners owning another 22.5 percent. References for the installation spanned from the work of Charles Baudelaire to postwar modernism, but Devlin drew inspiration from another type of lore for the labyrinth itself. After a slew of celebrations for Chanel No.5’s 100th birthday, a new installation looks back at the brand’s heritage – and ahead to nature’s future. He noted that Chanel has a store in Bal Harbour, Fla., “which continues to perform very strongly and tends to attract a little bit more of an international tourist.” In the current environment, Chanel’s business “is very heavily local right now. He said the white marble stairway looks like it’s rising to heaven.
On the second floor, accessed by an imposing 40-foot white staircase open to the atrium below, shoes and Ready-to-Wear are showcased in dedicated salons. Optic white and glossy black ankle boots and metallic strass pumps join the shoe selection between Black Belt Collection Parallelo light fixtures by Peter Marino for Venini and a Fran Taubman Aluminum Plate Coffee table. Racks holding pink bouclé suiting edged in wide black braid trim and crochet minidresses surround a Suduca & Merillou wood and rattan coffee table and two gleaming metallic Bent Half Tube Chairs by Voukenas Petrides in the Ready-to-Wear salon.
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Further, Devlin noted the origins of the word, which actually was the name for a dance intended to connect participants further with nature. Devlin’s latest installation for the brand, called "Five Echoes," takes cues from Gabrielle Chanel’s childhood while addressing themes like climate change and sustainability. They can be freestanding in malls or outdoor community shopping areas.
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Peter does all kind of boutiques, sometimes it’s a facade only, sometimes if the facade exists, he does the interior. The whole architecture, it’s a bigger statement of the allure and modernity of the house, one of the biggest we’ve made in the U.S.,” said Galantic. The entry is punctuated by a beveled black steel frame that draws clients inside. Within, a low-lying gallery of grey wave stone floors and white hand plastered walls is lined with the newest iterations of the House’s famed handbags, including the 11.12, interpreted in different ways each season, such as metalized gold or silver. From there, a few stone steps lead into a 30-foot tall central atrium topped by a 120 square foot skylight. This vivid white double-height space bathes the store in light and energy and creates a central court inspired by gatherings at Miami’s annual Art Basel.
One of their fastest-growing channels is their fragrance and beauty omnichannel. “It’s not coming at the expense of wholesale, which continues to grow in those market that we’re present with our boutiques,” he added. From sleek white boxes to daring high-rises, each building pairs the architect’s signature modern aesthetic with inspiration taken from the fashion icon and the integration of specially commissioned artwork, reflecting his status as a patron of the arts. “At the time I started doing fashion boutiques in the ’80s, it was considered the tail of the dog in the architecture community. I never forgot one prominent architect saying when they were asked about my work, ‘Oh yes, he does dress shops.’ It’s interesting that now these spaces are thought of as fashion boutiques,” he says, laughing. Artwork needs its own breathing space and isn't meant to compete with merchandise, so I don't place it alongside the product.
Chanel to open store in Miami Design District
In light of chanel’s deeply sensorial perfume, artist es devlin thus presents ‘five echoes’ as an immersive experience dominated by the sights and smells of the forest. Once visitors move through the trees, they approach a ramp surrounding the labyrinth that they can ascend – reaching a vantage point that opens unto the forest treetops and inner garden where the plants and flowers that make up the fragrance can be found. Beneath their feet, a circular platform with sundial markings connects visitors to the passege of sun overhead, and to the 28 minutes it takes for the molecules in CHANEL N°5 to evaporate according to their different densities.
A few stone steps lead into a 30-foot tall central atrium topped by a 120-square-foot skylight. The white double-height space provides light and energy and creates a central court inspired by gatherings at Miami’s annual Art Basel. Global News Canada reported in 2019 that the project is estimated to increase car traffic by between 20,000 and 70,000 cars daily. There are 45 additional locations which have been converted to a lease model, mainly at Neiman Marcus and Saks Fifth Avenue, and a few locations with Bloomingdale’s and Nordstrom. Chanel is expanding the fragrance and beauty stand-alone boutiques, which he called “a big driver of the business.” They intend to have 12 by year-end (there are 11 now), with the plan is to be at 50 by 2025. CHANEL hosted a cocktail party to unveil a new boutique in the heart of Miami’s Design District.
An upholstered Cosmos lounge chair by Augusto Bozzi can be found in the first changing room underneath ‘TBT’, a drawing by Jan-Ole Schiemann. Throughout, Peter Marino incorporates finishes and details that harken to the intrinsic elegance that defines the CHANEL aesthetic. Watches and Fine Jewelry creations captivate visitors on sleek shelves and within embedded niches.
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